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When traveling involves flying, consumers often base their trip on location, first selecting their hotel
(or Event), checking for availability, but hold-off on confirming their accommodations (or Event Tickets)
until AFTER they've purchased their airfare. Why? Because they don't know what it will cost them to get
there! That's why dynamic travel packaging is so popular...consumers have a better idea of the total cost
of their trip before they buy it.
Because of this, properties that offer dynamic packaging to their guests can capture the sale before the
traveler goes looking elsewhere to buy their airfare, and possibly their accommodations as well! Properties
that don't offer packages of lodging and airfare together are clearly at a competitive disadvantage to those
that do.
That's why major hotel & resort properties such as Marriott, Hyatt, Intercontinental, Westin, Sheraton,
Four Points, St. Regis, The Luxury Collection, W Hotels, Ramada, Howard Johnson, Holiday Inn, Holiday Inn
Express, Days Inn, Wingate Inns and Staybridge have turned their websites into full-service online travel
agencies, a key business strategy in today's travel industry.
By partnering with iTS, Hoteliers, Event Providers and Tour Operators can become a complete resource
for your clients in arranging their travel plans without incurring the prohibitive upfront investment and
ongoing maintenance costs required in owning and controlling a customized dynamic packaging reservation
system.
Top 10 Reasons Why Hotels, Event Providers & Tour Operators need to add Dynamic Packaging
- The Dynamic Packaging Market is growing: forecast to more than double between 2006 - 09.
- Packages offer you Better Margins: Packages are more profitable than selling rooms through third party online agencies.
- Keep Control of Your Customers: Dynamic Packaging buyers are more brand loyal. They are coming to your site. Do not let them leave your website to go to a third party vendor to book their air. They may not come back.
- The Big Hotel Chains are already offering Dynamic Packaging: Do not fall behind the big brand chains (Marriot, Hyatt, Intercontinental). It is not complicated or expensive to add dynamic packaging to your website.
- Online Travel Agencies have invested heavily into Dynamic Packaging: Stop subsidizing online travel agencies. You’ve fought back to sell more and more of your room inventories direct. The online agencies have changed tact and are now heavily promoting package deals. And it ‘s working. Currently, 76% of online package buyers bought through an online agency. The margin for these packages comes from the room component, not the air and car segments.
- Provide the “One Stop Shop” Your Customers Now Expect: Your customers are being trained that they save when they buy a package. Check out Expedia and Orbitz for proof. Offer this savings and convenience directly to your customers.
- They are your Customers not the Airlines': Customers leave your site to book air, making sure they can get to their destination at an acceptable price at the time they desire. Don’t lose them! You’ll be doing them a favor, by making the process simpler when you offer this service to your customers.
- Offer your customers a less expensive way to get to you: Airlines allow their tickets to be discounted significantly when packaged with a hotel room. You can only pass this savings onto your customers through dynamic packaging.
- Give potential customers more reasons to stay and book on your site: Only 2% of hotel website visitors will make a booking while the other 98% will read, scan and then leave your site. Give them more reasons to book directly on your site. Offer unique product offerings found only on your site.
- Build Brand and Customer Loyalty: Continue the education process that your site is the place to book the best deals and special promotions not available at third party providers.
- Download "Are You Dynamic Yet", a 2008 Industry Trends Report on Dynamic Packaging, for more detailed information on why you need to add Dynamic Packaging to you website.
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